Why Mexico and Canada are getting more competitive in digital media and the future of media coverage
Mexico and other countries are looking at ways to increase their competitiveness in digital advertising and to improve access to information, according to a panel of analysts.
Mexico and the United States both are considering a new type of digital advertising in which digital advertising companies are paid by advertisers for the ability to reach their target audiences and then offer ads on the internet to others.
The panels of analysts at Barclays Capital, Fidelity Investments, Jefferies, Goldman Sachs and The Wall St. Journal said that digital advertising could be the key to a more competitive future for both the U.S. and Mexico.
They also said that in some cases digital advertising may be able to reduce costs, which could be a win for consumers.
“Digital advertising is the most significant shift to digital ever in the advertising business,” said James Lips, an analyst at Barclays.
“If the ad industry is successful, it will allow for a more seamless and efficient advertising environment.”
According to the panel, the key driver of digital ad spending is the rise of mobile advertising, which is becoming more ubiquitous and therefore more lucrative.
In the U, mobile advertising accounted for 30% of total advertising spending in the fourth quarter of 2016, according the panel.
That’s up from 17% a year ago.
But digital advertising also is becoming increasingly important in countries where there is a higher degree of media ownership.
For instance, in the U., the number of mobile users in Mexico increased by 9% to 6 million in the first quarter of 2017, according Bloomberg.
Digital advertising also has been a driver of the expansion of the Internet in Mexico, according a Bloomberg report from last year.
Mexico is also a major advertiser on social media in the country, according an analysis from research firm Digital Media Insight.
In Mexico, Facebook is now the dominant social network, with an estimated $3.3 billion in ad spend in 2016, up from $2.6 billion in 2015.
Google is the second largest social network in Mexico with $3 billion, followed by Facebook and Snapchat.
Digital advertising, however, may not be as important as it used to be.
In the U-S., mobile advertising was the most popular form of advertising in the third quarter of last year, according Toensing & Reed.
However, in Mexico that was not the case, according BGR.
The panel also said Facebook and Google are likely to continue to dominate mobile advertising as a percentage of total spend.
The report said Facebook, Twitter and Instagram accounted for more than a third of the digital ad spend last year in Mexico.
A number of digital services are also expanding their reach in Mexico and are offering advertising services that may not always be available in the United Kingdom or Germany, for example.
Mexico has already seen a boom in mobile advertising in recent years.
According to research firm eMarketer, mobile ad spending grew in Mexico by 40% in 2016 and by 70% in the second quarter of this year.
Digital ad spending also grew by 20% in Mexico in 2016 to $1.4 billion, according eMarketers.
Mexican digital advertising is also expected to expand in the coming years.
The panel said in a report published this month by McKinsey & Co that digital ads in Mexico will account for 10% of the country’s advertising spend in 2021.